A practical starting point for your existing website
Free 10-Point Website Enquiry Checklist
Review ten practical areas of your website, score your answers out of 20 and choose your top three improvements. A free, six-page fillable PDF for local service businesses.
- Ten questions in plain English
- Quick-fix advice for each check
- Complete it yourself, at your own pace
Get your free checklist
Enter your email address to download the PDF immediately on the next page and receive a confirmation email with a backup download link.
What could be getting in the way of enquiries?
A visitor may be unsure what you offer, whether you cover their area or how to get in touch. Small text on a phone, a confusing form or missing evidence of your work can make that decision harder.
Low traffic and low enquiry conversion are different problems. If few suitable customers reach your website, improving a button alone will not bring them there. This checklist helps you review the experience visitors have once they arrive. It does not measure traffic or prove why enquiries are low.
What the checklist helps you review
- Clear services and service areas
- Mobile usability
- Contact details and calls to action
- Genuine reviews and evidence of your work
- Website speed and reliability
- Useful local search content
- A straightforward enquiry process
Choose one answer for each question: Yes, Partly or No. Add your score manually out of 20, then record three priority improvements.
The score is a guide to your own observations, not a technical audit, an industry benchmark or a ranking guarantee. Review individual problems even if your overall score is high.
For example, the checklist asks: Can visitors quickly see where you work?
Its suggested quick fix is to mention your main towns and service area naturally.
These are static previews of the actual PDF. Fill in the downloaded document using a compatible reader.
Is this checklist right for your business?
It is designed for owners and managers of existing local service-business websites, including trades, cleaning, property services, beauty businesses and professional services.
You do not need technical knowledge. Open your website on your phone and consider it as a new customer would. If you do not yet have a website, our website services explain the available starting points.
How to download and use your checklist
- Enter your email address in the download form. You can add your first name if you wish.
- Download the PDF from the thank-you page. We also send a confirmation email with a backup download link.
- Select only one answer per question. The checkboxes do not clear other answers automatically.
- Score each Yes as 2 points, Partly as 1 and No as 0.
- Add the total yourself, out of 20. The PDF does not calculate it automatically.
- Record your three priority improvements.
- Save your completed PDF using a reader that supports fillable forms.
PDF viewers differ. Download the file and open it in a compatible PDF reader if your browser cannot fill or save the fields. The fixed-page document may need zooming on a phone. Contact us if you need help accessing it.
Practical website support from On The Map Digital
On The Map Digital is based in Northamptonshire and helps local businesses with website design, website improvements and Google Business Profile services. We focus on making your services clear and helping customers find and contact you.
Find out more about On The Map Digital.
Prefer a second pair of eyes? The checklist is a self-assessment you complete yourself. Our free Website Health Check is a separate review carried out by us.
For a detailed written review, explore our paid Professional Website Audit.
Ready to take a closer look at your website?
Start with ten practical questions and choose the improvements you want to tackle first.
Get My Free Checklist